Air Conditioning Can Increase Sales for Small Business

If you’re the owner of a small business and you don’t have air conditioning, you’re missing out. On what, you ask? Not just the comfort and safety of your employees – you’re missing out on potential sales. Let’s take a look at a few ways air conditioning can help your business ramp up its sales.

Get customers through your doors

On hot days of the year, customers want to feel comfortable. As they’re walking or driving around near your store, running errands, shopping, or stopping for a bite to eat, they get hot and wish for a slight reprieve. Your store, with its cool, comfort inside, calls to them. They’ll walk right through your doors if they know they can get a break from the hot afternoon.

Customers will spend longer in your store

If a customer comes to your store to get a specific item, your goal is not just to sell them that item, but to get them to buy additional items. This is much more likely if your store is cool and comfortable. If it’s hot and stuffy, they’ll grab what they need and get out of there. However, if it’s a welcome break from the heat of the outdoors, they’ll linger, check out your other goods – and may just buy more than they intended to.

Encourage customers to work with your employees

Any successful brick and mortar store knows that engaging with customers is a surefire way to increase sales. As the heat gets to them, they’re much more likely to give your sales employees short, curt answers. On the flipside, when they’re comfortable they’re more likely to engage in small talk, ask for exactly what they need, take recommendations, and be open to your best upselling techniques.

Not that hot where you live? Air conditioning can still pay off

The biggest problem we see people making is assuming that if it only gets hot a few days of the year, investing in air conditioning is not a sound business move. The reality is that ductless air conditioning units are more affordable than you may think – and they do pay off.

Imagine that it’s hot enough to wish you had air conditioning five days out of the year. Imagine that none of the companies around you have air conditioning. On those five days, you’re going to see more traffic. The customers that come to you those days are going to come back again and again. Now imagine that there are 40 days a year that aren’t hot enough a person would specifically look for air conditioned stores – but they’ll be relieved and glad when they find one. This could be your store.

All it takes is a visit to AC-World.com. We can outfit you with affordable alternatives to the heat.